Viori is dedicated to bridging ancient traditions with modern sustainability through its unique hair care products. Established with a vision to honor and preserve the heritage of the Red Yao people of the Longsheng mountains, Viori utilizes the time-tested beauty secret of Longsheng Rice water, which has been cherished by the Red Yao for centuries.
Ancient Tradition Meets Modern Innovation
At the core of Viori’s products is the Longsheng Rice, a high-starch, short-grain rice cultivated organically by the Red Yao for nearly 1,000 years. This rice is renowned for its remarkable benefits, including smoother hair texture, increased shine, enhanced strength, and accelerated growth. Through an intricate, 7-10 day fermentation process developed over generations, the Red Yao transform this rice into a potent elixir that Viori incorporates into its natural shampoo and conditioner bars.
Sustainable Partnerships
Viori is committed to a sustainable and respectful partnership with the Red Yao tribe. By purchasing Longsheng Rice at a premium, twice the market rate, Viori ensures fair compensation for the Red Yao’s labor and dedication. Additionally, Viori allocates at least 5% of its profits to initiatives that support the Red Yao community, fostering economic prosperity, ecological balance, and cultural preservation.
Commitment to Impact and Transparency
Since its inception, Viori has invested over $370,000 in the Red Yao’s Beautiful Reason Initiatives, with annual impact reports providing transparency on how these funds are utilized. These contributions support projects that enhance community well-being and preserve the unique cultural heritage of the Red Yao.
Unwavering Standards of Excellence
Viori’s commitment extends to upholding rigorous standards in product quality and environmental responsibility. All products are crafted using clean, plant-based ingredients, free from sulfates, parabens, and phthalates. Viori adheres to the highest standards of ethical and environmental performance, including carbon neutrality and plastic-free packaging. The company’s certifications—such as cruelty-free, vegan, and Fair Trade—reflect its dedication to responsible business practices and a harmonious balance between success and sustainability.
A Beautiful Reason
Viori’s mission is driven by a profound respect for the Red Yao and their time-honoured traditions. By supporting Viori, consumers contribute to a greater cause: the preservation of cultural heritage and the promotion of sustainable practices that benefit both people and the planet.
